BMW Museum Munich in winter
Experience BMW in perfect museum weather
When gray clouds hang outside, the snow melts and the sky over Munich looks more like "50 Shades of Winter", there is one place where the winter blues don't stand a chance: the BMW Museum. February and March are usually quieter months there - and that's exactly what makes this time a real insider tip. No crowds, more space to marvel, discover and take impressive photos.
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A museum with history and character
Since its opening in 1973, the BMW Museum has been one of the oldest automobile museums in Germany. Located right next to the iconic "four-cylinder" and characterized by the futuristic "museum bowl" designed by architect Karl Schwanzer, the building has always combined architecture, innovation and design. The major redesign in 2008 made the place what it is today: a crowd-puller with over 847,000 visitors last year.
Dolce Vita in Bavarian: the "Belle Macchine" exhibition
With "Belle Macchine. Italian Automotive Design at BMW", the museum is currently showing an exhibition that brings together elegance and the art of engineering. Here, Italian design language meets the technical precision of BMW - visible in historic vehicles, design drawings and an atmospheric 360-degree projection in the museum bowl, which is based on the visual worlds of Giorgio de Chirico. The exhibition runs until the end of 2026 and brings Mediterranean flair to the heart of Munich. In addition to the "Belle Macchine" exhibition, there is also a permanent exhibition on 100 years of automotive history.
„Belle Macchine. Italienisches Automobildesign bei BMW“. Neue Ausstellung im BMW Museum ab Juni 2025 – Dolce Vita trifft auf deutsche Ingenieurskunst.
Discover digitally: The BMW Museum DigiTour
With the new DigiTour, the museum can now also be explored digitally. Simply scan a QR code to open a web-based app that requires no download and offers additional insights. Particularly popular: the interactive family tour, narrated by Marina Blanke, better known as Checkerin Marina, which introduces children aged 5 to 12 to BMW history in a fun way. For adults, the highlight tour offers a compact overview of the brand's iconic classics.
For the younger generation: The BMW Junior Museum
At the BMW Junior Museum, children and young people can become active themselves. Interactive tours explain the history of the brand, and workshops on design, architecture, art or sustainability give rise to new ideas and small projects of their own. Whether it's a school trip, birthday party, vacation program or the popular Family Sunday - this area makes the museum a lively place to learn and experience. By the way, the next Family Sunday is on April 5 and 6.
Celebrating anniversaries: 50 years of BMW Art Cars & 50 years of the BMW 3 Series
Until March 8, 2026, the museum will be exhibiting three Art Cars from the legendary 3 Series - designed by Sandro Chia, Michael Jagamara Nelson and Ken Done. This exhibition is part of the international BMW Art Car World Tour and combines art and motorsport in a rare way. Afterwards, you can look forward to a new presentation: the 50th anniversary of the BMW 6 Series. So if you still want to see the Art Cars, you should hurry.
Experience it again and again!
Whether Italian design, digital museum adventures, creative workshops or artistic BMW icons - there is something new to discover at the BMW Museum all year round. Thanks to the constant stream of new special and temporary exhibitions, it's not just worth visiting once. So: get over there!
Image credits: BMW AG
