100 Jahre Das Neue Frankfurt
In the organizer's words:
In 2025, the New Frankfurt will celebrate its 100th birthday. The Museum Angewandte Kunst is taking this as an opportunity not only to host numerous exhibitions on the design modernism on the Main from the 1920s, but also to question the present and future of design in our societies with its diverse thematic areas as the foundation stone for the major cultural project World Design Capital Frankfurt RheinMain 2026.
When we talk about a design modernity on the Main, we are referring to the political, social and creative upheaval after the First World War, for which Ludwig Landmann, who was elected Lord Mayor of Frankfurt in 1924, coined the programmatic term The New Frankfurt a year later. This New Frankfurt included not only an urban and housing construction programme, but also the universal aspiration in product, fashion, interior, industrial and communication design to capture all areas of human life with new forms in the applied and liberal arts and to shape a new urban society in conjunction with accelerated industrialization. The protagonists of the New Frankfurt derived what was so specific to modernism on the Main from their present as a space of experience, rather than from the past: Design and social commitment as a unit. They were not concerned with a dogmatic definition of design principles, but rather with finding a convincing solution that was geared solely to the respective need.
This content has been machine translated.Location
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