Ab ins Honigglas! Ein Markenzeichen wird 100

In the organizer's words:

"Unity, purity, brotherhood" - under this motto, the German Beekeepers' Association (DIB) patented the beekeepers' honey jar and the trademark "Echter Deutscher Honig" in 1925 and launched it on the market for the first time in 1926. The aim was to establish the brand in order to protect it against imported honey from abroad and artificial honey with added sugar. Beekeepers were quickly convinced of the advantages of the honey jar, but customers first had to get used to the new jar. At that time, it was customary to bring your own jar to the beekeeper - the new jar was therefore marketed as a returnable jar from the outset so as not to scare off customers with supposed additional costs. To this day, there have only been a few changes to the design of the trademark and the lid; the shape and size of the jar have remained virtually unchanged. Today, it is impossible to imagine the market or supermarket shelves without the standard honey jar.