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Digitaler Dialog: Instagram und TikTok für WissenschaftlerInnen. Maria Brandt

In the organizer's words:

A TikTok video is not a specialist publication - but it is often the first place where people come into contact with science. This workshop is about platform-appropriate science communication: How can research topics be told in an understandable, relevant and effective way on Instagram and TikTok? What makes a good hook, what makes a punchline? How do algorithms work and what does visibility mean in the digital space? With examples, exercises and reflections for all those who not only want to publish their research, but also communicate it.

Maria Brandt is a political scientist (specializing in political communication), author, speaker and strategist for digital communication.

Duration: approx. 1.5 hours

This content has been machine translated.

Price information:

Surcharge at the Box Office

Location

DAI. Das Haus der Kultur Sofienstraße 12 69115 Heidelberg

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