Glanz und Gloria? Dortmunder Brauereien um 1900
In the organizer's words:
From magnificent brewery buildings and imposing pubs and restaurants to artistically designed business papers, factory photographs and picture postcards: the modernization of the brewing industry that began in the 1870s also seems to have ushered in times of "glitz and glory" for Dortmund's brewers. During this phase of the industrial boom, the traditional breweries were replaced by large-scale and joint-stock breweries and the simple brewers rose to become respected entrepreneurs in the city's society.
Technical progress in the brewing process, the constantly improving transport links to the railroad and the influx of workers into the Ruhr area boosted the rapid increase in beer sales. From 1900, Dortmund was one of the largest German brewery cities after Munich and Berlin. These successes had to be confidently presented to the outside world - be it architecturally in the form of magnificent buildings such as the stately Kronenburg or through the effective design of business correspondence, company photographs, prestigious photo albums on the occasion of company anniversaries and the first advertising materials such as postcards or beer mugs.
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