Gelsenkirchen's image has been disastrous for years. And a bad image is hard to get rid of.
Yet many active people in Gelsenkirchen are trying to combat this. They organize district festivals and festivals. They open pubs, cafés and meeting places. They install art, collect garbage or run city tours for tourists and locals.
Our interview guest Olivier Kruschinski is one of the Gelsenkirchen activists and - among many other things - launched the #401GE marketing campaign years ago. Together, we want to talk about what positive narratives Gelsenkirchen needs in the future and how we can manage to convey them.
This content has been machine translated.