social.me - So startest du auf Social Media richtig durch

In the organizer's words:

Marketing can be quite overwhelming: countless channels, new tools and constantly changing trends. That's exactly why this workshop focuses on showing self-employed people and entrepreneurs how they can finally understand and implement their marketing without getting lost in the jungle of possibilities.

My name is Britt Alsdorf, founder of the communications consultancy screenme.
I have more than eight years of experience in the fields of communication, marketing and social media and support companies in optimizing their digital communication strategy and achieving measurable success.
In addition to my self-employment, I teach as an external lecturer at Macromedia University of Applied Sciences, where I impart practical knowledge on communication and management.

💡 What is social.me?

You have to be able to see, hear and feel a strong brand - but how do you achieve this in the dense social media jungle, where trends change every minute and attention spans are getting shorter and shorter?

In this workshop, I will take you on a journey through the most important basics of social media and show you how to successfully position your brand where your target group is really active.

We'll take a look together:

• which channels really make sense for your company
• which content formats work on which platform,
• how to develop a clear strategy and posting frequency,
• and what really matters on social media (spoiler: it's not just follower numbers 😉).

You'll also gain practical insights into: legal basics, building your profile, your content plan and relevant key performance indicators (KPIs) to make your results measurable.

🤝 What can you expect?

A 3-hour workshop full of knowledge, practice and inspiration:

• Clearly presented marketing knowledge - honest and without marketing blah-blah.
• Interactive exercises to apply what you've learned directly
• Exchange ideas in a small, inspiring group
• Personal learnings that you can implement immediately in your business

👥 Who is the event for?

The workshop is aimed at founders, self-employed people, entrepreneurs and social media newcomers who have little experience with social media or would like to open up new channels for themselves.

Whether you are just starting out with your business or finally want to set up your existing profile professionally → here you will get the knowledge you need to get started on social media in a structured, authentic and systematic way.

📅 Event details:

Date: Wednesday, November 19, 2025
Time: 15:00 - 18:00
Location: Das Dazwischen
Address: Bürgerstraße 21, 40219 Düsseldorf

Directions: There are no public parking spaces on site. Please use the surrounding parking garages or travel comfortably by public transport. Nearest stops: Bilker Kirche (streetcar) or Kirchplatz (subway).

Important notes:

• The in-between is a barefoot/sock room. There is a checkroom for shoes & jackets at the entrance - slippers are available.
• Drinks and small snacks are included in the ticket price.
• Writing materials and all necessary utensils are available on site.
• Please be on time so that we can make the most of the full workshop time.
• Photos and videos will be taken during the workshop, which will be published on screenme 's social media channels afterwards. By purchasing a ticket, you agree to the creation and use of these recordings in accordance with the declaration of consent (referred to here as GTC).

📩 For questions: info@screen-me.de

Price information:

Prices incl. taxes incl. service costs