Storytelling & Brandbuilding – Wie entwickelt man eine Künstler*innen-Figur? | Workshop mit Polly ✍️ - Festival Hotel Central

In the organizer's words:

How do artists become personalities who live their music and at the same time tell a story that has an impact beyond the stage?
In the workshop "Storytelling & Brandbuilding: How do you develop an artist character?", Polly will guide you step by step through the basics of artist branding and personality PR 👩‍🎨 You will learn how USPs are defined, what strategies are behind successful PR and how you can use media and your own channels in a targeted way. Practical examples and Q&A round off the workshop.

Polly Staigle brings years of experience in public relations, specializing in press relations for print and online as well as artist brand building. She has worked with global stars such as Harry Styles, Tyler the Creator, Rosalìa and Nina Chuba and has been helping newcomers and established artists to build their personality and brand for many years. Since 2022, she has been developing customized communication strategies as a freelancer to successfully shape the CI and brand building of artists and projects from a wide variety of fields.

*November 14, 2025, 7 p.m.
*Workshop "Storytelling & brand building in PR"
*For all interested parties, beginners & young professionals
*Costs: 20€ / members: 15€
*Registration via DM on Instagram @hotel_central or by email to hello@welcome-to-hotel-central.eu, payment by Paypal