Talkrunde: Wie Kund*innen bleiben

In the organizer's words:

How customers stay
Strategies for long-term retention

The right mindset is the first prerequisite for effective customer retention and an important building block for securing a company's future.
Mia Böhk, art director/feminist and founder of The Female Marketing Club, inspired by her own story, wants to "revolutionize" the advertising industry. That's why she shows in her impulse that customer retention is not just about marketing tools, but goes much further and should be anchored in the strategy. Tailor-made programs to retain existing customers can make a significant contribution to success. Acquiring new customers is usually many times more cost-intensive than using tools to retain customers in the long term. Four female founders and entrepreneurs report on their concepts for retaining customers in the long term, from very different perspectives and their use in everyday life.

On the podium:

Talk guests:
Bénédicte Barth, private chef.
Alena Glandien, co-owner of the Ostertor bookshop.
Katrin Müller, KaMu Talents recruitment agency.
Katrin Stöwahse, Managing Director of Gebr. Mahn GmbH, electric motors and drive technology.

Moderation:
Meret Nehe, expert for process support and sustainability.

Admission 6 pm.

Price information:

Binding registration via the Starthaus event page.