44am | Social Media Workshop: Reichweite ist gut, Vertrauen ist besser

In the organizer's words:

You already know Instagram, but want to get out of "just posting anything" and into strategy, structure and reach? Then you've come to the right place. In this deep dive, we'll show you how to really use Instagram 2026: without myths, but with clarity, tools and real best practices.

Of course, we will also take care of your catering on the workshop day - there will be finger food, drinks and snacks :)

• Warm-up: Insta Reality Check

  Arriving, picking up goals & plain language: What does "success on Instagram" really mean - and what doesn't?

• Platform logic: trends & myths

  Shadowban, hashtags, times - we debunk myths and show what counts in 2026

• Visibility on Instagram: these measures will help your account

  Community management, corporate influencing, brand partnerships & influencer marketing - the four underestimated growth levers on Instagram

• Content strategy: your own path

  No copy-paste recipes: develop a strategy that suits your business - with clear positioning, content pillars and focus topics

• Best practices: Learn from the pros

  Analyze successful accounts & formats: Which mechanisms work - and how do you transfer them to your channel?

• Content planning & creation

  From editorial plan to batching: How to produce content efficiently and still deliver reels & posts that work

• Finale: Unlock your next steps

  Recap of learnings, Q&A and your personal 3-step plan for the next 30 days

The workshop is perfect for social media managers, freelancers, marketing teams & creators with initial experience who want to take their Instagram game to the next level.

What will I take away from the workshop?

• Overview of platform logic, trends & myths

• A strategy that suits you & your brand

• Clarity about content pillars & formats

• Best practices & success factors that you can apply directly

• Tips & tools for efficient work and community management

• Tailwind & structure for your next steps

Price information:

Early Bird Ticket, incl. VAT.