In the organizer's words:

Social media is shaping our times: followers and interaction rates are seen as the new currency for assessing importance in public perception. But how much influence do influencers really have? To what extent do they shape how we think, feel, act and make decisions? At "Wissenschaft im Rathaus" on 27.11.2025, Professor Dr. Amelie Duckwitz from TH Köln will report on the latest findings from media and media impact research on influencers and classify role attributions.

Influencers: Heroes with insight or digital salespeople?

Science in the Town Hall 2025 | Monday, December 1, 2025, 6.00-7.30 p.m.

City Hall, Spanish Building, Rathausplatz, 50667 Cologne

Admission is free. Please register at the following link.

Experience science in Cologne

On (almost) every first Monday of the month, the "Science in the Town Hall" event series gives citizens a unique insight into current and exciting research projects. Scientists from Cologne's universities and research institutions report on their specialist areas in a vivid way. "Science in the Town Hall" is a unique opportunity to ask open questions and talk to the experts and other participants.

More information at: https://koelner-wissenschaftsrunde.de/kwr-termine/