In the organizer's words:
Ownership, financing and power shifts. Welcome to the new entertainment economy
A workshop event by TRO, 25hours Hotels and HMR International
The entertainment industry is facing a structural reorganization: value creation, financing and distribution of content are being fundamentally reorganized - and with them the roles of all those involved. Digital platforms, creator-driven formats and interactive content models are shaping and serving new viewing habits and shifting the balance of power between brands, production houses, creators and agencies.
Brands are increasingly acting as content producers, while production companies are transforming into brand developers and agencies are taking on the role of strategic bridges. The boundaries between marketing, content and financing are dissolving - and opening up new, effective opportunities for branded entertainment.
The workshop event will use concrete cases to shed light on how branded entertainment is successfully implemented today: from the creative idea to financing partnerships and platform strategies to IP ownership and rights distribution.
This content has been machine translated.
Location
Location | Bar
Organizer | Miscellaneous
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