mARkeTing - die Kunst, eigene Kunst zu vermarkten (Workshop)

The balancing act between "creating" and "marketing", between "actually" and "but" - in this four-hour workshop you will create your own everyday marketing concept as an artist. If available, you are welcome to bring along your current concept for evaluation through exchange with the other participants.

After a brief introduction to marketing and the Berlin art landscape in general, Eléonore will guide you step by step to your concrete strategy, which you can realistically implement even without prior knowledge and in line with your everyday life.

In a business model canvas, you will focus on the areas of channels, activities and partners as the essential basis for your holistic concept, which you will create directly during the workshop.

Eléonore will show you how these three components can be linked together in a meaningful way, using both her professional marketing concept and her own marketing activities as an artist as examples. In terms of channels, she will introduce you to five beginner tools for websites with their advantages and disadvantages.

About Eléonore Enyota U.: Born in 1988, Eléonore is responsible for the communication and organization of her institution, a mother and also an artist. She has almost 15 years of experience in marketing, sales and business development in various industries, as a mentor for start-ups and with her own projects.

♟️ Develop your personal marketing strategy suitable for everyday use!
💬 The workshop will be held in German and you will receive the materials in German and English.
👩🏻‍💻 Online workshop: Take part from the comfort of your own home!
🕊️ Early Bird (until 20.09.2025): 50€, after that 60€

Any questions? Feel free to write to us at mail@kunstraum-heartspace.de!

Booking here