Two worlds meet that are crucial for shaping our future: Maja Göpel welcomes advertising icon Jean-Remy von Matt. When the transformation researcher and the co-founder of one of Europe's most successful communications agencies take their seats, it promises to be a profound dialog about the power of ideas when they are told in the right way. The audience can look forward to hearing how von Matt combines his view of motivation and persuasion with Göppel's scientifically based visions for a sustainable society. In the intimate setting of the Distel cabaret theater, the result is an exchange that goes beyond buzzwords to explore the question of how we can really win people over to big changes. An evening that shows that progress often begins when we learn to properly understand the perspective of others.
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